Personal Branding
2024
My personal brand, represented through the logo I’ve created, reflects the core values that define me as a designer—welcoming, friendly, thoughtful, and strong. Each element of my design process is infused with these qualities, from my initial sketches to the final assets. The logo itself, featuring the letters A and R, embodies a balance between creativity and professionalism, conveying a sense of approachability while also showcasing the strength of my design vision.
Personal branding goes beyond just a logo. It’s a visual representation of who I am, how I work, and the thoughtful approach I bring to every project. By weaving together my creative process, design techniques, and the final brand assets, I ensure that each project tells a unique story of clarity, purpose, and design integrity.
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Logo Sketches
These are my logo brand sketches, which show many ideas I will use for my logo brand. Most didn’t work, but I go with number eleven, which is almost the same.
Typography
TW Cen MT Condensed Regular makes my font slightly thicker and stands straight. It makes it fresh and clean, and it has some curves.
Verdana regular is thin, fresh, and clean. It is excellent for the subheading “Graphic Designer under my name in my logo. It looks perfect for my logo to go with Tw Cen MT Condensed Regular.
Headers and Subheads
Body Copy
Color Palette
I choose orange and purple for my logo to make it look nice and professional. Orange is known for its vibrancy and enthusiasm, symbolizing confidence, innovation, and warmth. It’s a color that exudes energy and approachability, instantly capturing attention without being overwhelming. This makes it ideal for building a dynamic brand presence that feels both exciting and welcoming.
Purple, on the other hand, brings a sense of luxury, wisdom, and creativity. It combines the stability of blue with the frenzy of red, offering an air of sophistication and originality. Purple conveys imagination, passion, and leadership, which helps position my brand as both innovative and reliable. Together, these colors work in harmony to represent a brand that is both bold and thoughtful, ready to make an impact while remaining grounded and professional.
Hex: D05A28 RGB: 208 90 40 CMYK: 13 77 100 2.6
Hex: 673247 RGB: 103 50 71 CMYK: 48 83 50 37
Digital Drafts
My digital concept centers around a bold and minimalistic design, utilizing the contrast of black and white to create a striking visual effect. The sketches explore various shapes and compositions, aiming to capture attention through simplicity and strong contrast. Though these drafts did not align with your final brand identity, the experience of working through them has been valuable, allowing me to explore different design elements, forms, and layouts that could inform your future logo concepts.
Final Brand Design
My logo design merges the letters ‘A’ and ‘R’ into one cohesive symbol, representing the integration of creativity and design. The final logo design incorporates elements that enhance the visual appeal, making it ideal for business use. I also create unique logomarks inspired by patterns, such as the Superman motif, resulting in striking and visually stunning logos.
